Marketing Associate

Company Overview

Lighthouse Festival has been dazzling audiences with live Canadian theatre since 1980.   Devoted to the development and production of new and existing Canadian plays, Lighthouse Festival strives to be artistically excellent, support and encourage local and regional artists, and be a source of enjoyment and pride in our communities.

With locations in Port Dover, Port Colborne, and Simcoe, our theatres operate under a central policy of hospitality, inclusivity, originality, and community for all.

As a workplace, Lighthouse Festival strives to cultivate a culture of creativity, honesty, and community leadership. A long-standing charitable organization, Lighthouse operates as a tight knit team of talented individuals committed to the theatre’s success.

Our theatres are bursting with activity and operate all year round. The main summer season focuses on professional comedic productions, while the fall through spring months host our Community productions, Christmas Pantomime’s, and rentals.

Job Description

The Marketing Associate will play a crucial role in supporting the marketing and communication functions for Lighthouse Festival. The candidate will report to and work with the Marketing and Communications Manager to execute all marketing and communications initiatives and help raise the profile of the theatres. This permanent full-time position is based out of Port Dover Ontario, with occasional travel to our theatres in Simcoe and Port Colborne expected. 

Key Duties/Responsibilities:

Social Media/Digital Marketing 

• Create compelling stories to share and engage audiences
• Execute content across all social media platforms such as TikTok, Facebook, Instagram, Threads…
• Work with graphic designer to create social media posts
• Utilize Loomly to set up social media content
• Execute all email blasts including monthly newsletters, performance reminders, promotions
• Provide content for website updates

Outreach/Events 

• Reach out to groups, both professional, corporate and local to increase group sales
• Lead, set up and attend events both internally (opening nights) and publicly (festivals, conferences, etc), on behalf of Lighthouse

Education, Experience and Skills/Knowledge Required

• 2-3 years of marketing experience
• Diploma or certificates in marketing or marketing related programs
• Social media savvy with proven results
• Experience with email platform Wordfly or similar
• Experience with Loomly or other social media management programs (preferred)
• Proficient with Microsoft Office
• Experience with CRM tools (preferred)
• Self-starter, able to identify new opportunities and areas of improvement
• Ability to multi-task and stay organized
• Basic videography and photography an asset but not required (preferred)
• Excellent interpersonal, written, and oral communication skills
• Detail-oriented, very organized in a fast-paced environment
• A passion for theatre and live performance
• Valid driver’s license and access to a vehicle