Digital Marketing Assistant (Canada Summer Jobs)

Company Overview

Gateway Theatre is A Stage for Richmond, providing a platform for the whole community to contribute to, and benefit from, the performing arts. It’s a place where we can all learn from each other, see ourselves represented, and take pride in the rich cultural landscape that Richmond has to offer. 

Gateway provides entry points for audiences and performers in three key areas: Artistic Offerings, Education and Community Rentals. Through our Artistic Offerings, we produce a breadth of stories that tackle the ideas, values and issues which reflect the diverse people of this city. We bring people together through shared artistic experiences that encourage dialogue and exchange. Our Education programming connects youth to the performing arts, including offering classes in acting, singing, and dancing. Where it is most transformative is beyond the stage, building confidence, self-awareness, and a sense of belonging in young people. Our Community Rentals program allows Richmond to celebrate its achievements, with thousands of people coming through our doors each year to participate in events put on by the public. 

Job Description

Driven by a passion to serve its audiences in bold and innovative ways, Gateway Theatre enriches the quality of life in Richmond and surrounding communities by creating outstanding artistic offerings and by serving as a dynamic hub for the performing arts. To achieve our organizational mission and connect with the changing population of Richmond, we employ staff with eclectic and multifaceted expertise. As a group we take risks, we empower, we go beyond, and we listen. We embrace difference as something that challenges our understanding and provokes our growth. So, if you won’t settle for the expected, you have found your crew.

Reporting to the Marketing Manager, the Digital Marketing Assistant will help research, plan and execute marketing initiatives for our upcoming 2024/25 season, which includes our Gateway Academy classes. Working closely with the Marketing Coordinator, the candidate will support preparing promotional assets and audience segmentation lists, conduct research on potential community partners, develop compelling content and foster community interaction on our social media channels. The Digital Marketing Assistant will also participate in local community at events, engaging with the public about the performing arts. The ideal candidate will have a passion for the performing arts, strong written and verbal communication skills, and a keen understanding of social media trends and digital marketing strategies. If you are interested in learning and growing in a fast-paced non-profit environment and willing to adapt and tackle new challenges, we invite you to apply today!

Responsibilities will include:

•       Audience segmentation and cultural industries market research and surveys

•       Assisting with overall season marketing of Gateway’s 40th anniversary season

•       Organizing and attending community engagement activities and events

•       Developing content for our social media channels

•       Research community groups and create email templates for community outreach

•       Assisting in website development and content creation

•       Creating promotional collateral materials and templates

•       Other duties as required 

What background will you need?
Candidates with relevant, transferable skills who do not exactly meet the below specification are encouraged to apply

•       Excellent written and interpersonal communication skills

•       An ability to provide excellent customer service

•       A keen interest in theatre and performing arts

•       Proven ability to balance individual initiative with working as part of a dynamic team

•       Event planning and/or community outreach experience

•       Superior detail orientation and organizational skills

•       Proficiency with Microsoft Office suite and Excel

What will you bring to the team?

•       High level of attention to detail and deadlines

•       The willingness and flexibility to learn and tackle new challenges

•       The motivation to have fun, enjoy your work and be part of a team

•       A creative and adaptive mindset

This position is funded through the Canada Summer Jobs program. The successful applicant must:

•       Be between 18 and 30 years of age at the start of employment

•       Be willing to commit to the full duration of the work assignment for a period of 10 weeks

•       Not have another full-time job (over 30 hours a week)

•       Not be attending full-time classes while carrying out this job

•       Be legally entitled to work in Canada (Canadian citizenship, permanent residency, or existing open work permit) 

Schedules will be determined in advance with supervisors and will not exceed 8 hours/day and 30 hours/week.