Marketing Manager

Company Overview

Mirvish Productions is a Canadian theatre management and production company, based in Toronto, founded by David Mirvish in 1987.  Mirvish Productions is, today, Canada's largest commercial theatre production company, operating out of four theatres in downtown Toronto. 

Job Description

This position reports to the Director of Communications and Programming and is part of the Marketing & Communications team.

Responsibilities:

Marketing, Ticketing, Brand Management & Merchandise
•    To develop and oversee marketing strategies for long-running commercial theatrical productions.
•    Working under the direction of the Director of Communications and Programming, and collaborating with the Senior Marketing Manager and General Manager; collaborate with the publicity, marketing and ticketing teams to develop an overall, cohesive marketing strategy.
•    To collaborate with and support the digital marketing manager in content creation, strategy and digital marketing planning and reporting
•    Brief and manage internal and external creative agencies and ensure delivery of artwork and marketing collateral within agreed brand guidelines, budgets and time scales.
•    Establish and maintain relationships with key promotional partners.
•    Evaluate campaigns, including statistical analysis from box office systems, audience insights, pixel tracking and Google analytics.
•    Liaise closely with the press and content teams to oversee and communicate the strategy in tandem with the marketing campaign.
•    Ensure that the positioning and messaging of the campaign is always in keeping with the overall tone of the production across all platforms. 
•    Liaise with the publicity team in the preparation of program, brochures and billing boards for the production, ensuring that all contractual obligations are fulfilled, that all material is approved by various partners, that all material is fully proofed and that all spelling and punctuation is correct. 

Administration
•    Provide administrative support to the producers’ International Marketing and Ticketing teams as required/as applicable.
•    Prepare paperwork and minutes for relevant meetings as required.
•    Ensure that departmental filing is kept up to date for productions in your portfolio.
•    Contribute to the development and maintenance of office systems for the smooth and efficient running of the marketing team and wider department.

General
•    Contribute to the creation of robust processes to streamline the efficiencies of the marketing department.
•    Assist with the organisation of and be present at marketing and events activities, including charity galas and Q&A events.
•    Be present at performances, events and meetings as required.
•    Any other duties as required by management.
•    Complete all duties in a timely manner.
•    Work as part of a team, covering other team members during illness and holidays.
•    Excellent literacy plus basic math skills and IT knowledge.
•    Expert knowledge of Excel is desirable.
•    Evening and weekend work will be required at times.
•    A minimum of 5 years experience working in a theatre environment and/or a related degree is desirable.

Qualifications:
•    Absolute discretion and due care of confidential information and materials is key to the effective performance of this role.
•    A clear and concise communication style with people at all levels and excellent spelling and grammar are essential.
•    An understanding and experience of working in the commercial theatre market or a major not-for-profit theatre company.
•    Excellent attention to detail, proven copywriting and proofreading experience.
•    Experience working with an international franchise and related partners is preferred.
•    Thorough understanding of marketing campaigns, digital marketing environments, social media trends and press strategies.

Preference will be given to candidates with a minimum of 5 years experience working in a theatre environment and/or a related degree.

This full-time position is located in Toronto, Ontario and will begin in August 2024.