Digital Communications Coordinator

Company Overview

The PuSh International Performing Arts Festival is Vancouver’s signature, mid-winter cultural event, taking place each January in theatres and venues across the city. PuSh presents groundbreaking, contemporary works of theatre, dance, music, and multimedia by acclaimed local, national, and international artists. Learn more at pushfestival.ca.

Job Description

About the Role:

Reporting directly to the Marketing and Communications Manager, the Digital Communications Coordinator is responsible for online communications.

The Digital Communications Coordinator provides support to the marketing and communications department and acts as an advocate of the PuSh International Performing Arts Festival Society to arts & culture professionals, various stakeholders, and the community at large.

Highlights of the Position:

• Compensation: $25 per hour
• 15-35 hours per week, variable and flexible except during the Festival, Jan 19 – Feb 3, 2024.
• Estimated Contract Hours: 600 
• Temporary contract September 15, 2023 - February 16, 2024

Attributes We Seek:

• Interest in innovative approaches to marketing that are rooted in meaningful connection with artists, audiences and community;
• Ability to thrive in a collaborative work environment;
• Excellent verbal and written communication;
• Innovative problem-solving skills with the ability to adapt on the fly;
• Strong attention to detail and a good eye foraesthetics and design; 
• An understanding of time management & responsibility;
• Critical thinking and the ability to back up ideas through research & analysis

Candidates Professional Experience:

• 3 years of proven social media marketing experience. 
• Proven experience with high-impact social media content creation and management is a must (Instagram, Facebook, YouTube, LinkedIn). 
• Exceptional copywriting skills across all digital channels including direct email, able to write targeted messages for various audiences and segments. 
• Self-starter who values collaboration and excels at working independently and managing multiple projects at a time. 
• Excellent knowledge and skills in photography, video production and editing. 
• Working knowledge and experience withapplications to support socialmedia management and analytics (Meta Business Suite). 

Exceptional Candidates will have:

• Experience recording and editing audio and video.
• Adobe Photoshop, Illustrator, Canva and experience with other content creation software skills is also considered an asset.

Responsibilities:

• Work in collaboration with communications department staff to execute an integrated marketing, sales, and communication strategy, with objectives and timelines, that includes an audience development program and ticket sales initiatives.
• Execute the PuSh Festival’s online content strategy, in collaboration with the Marketing and Communications Manager, other staff, and external partners.
• Create online content, including blog posts, email marketing campaigns, fan engagement campaigns, and social media posts.
• Ideate, create and publish engaging digital content (including original copy, images, video, reels and digital ads) on a daily basis that builds meaningful audience connections, increases brand awareness and encourages community members to engage with the PuSh brand. 
• Strategize and collaborate with the marketing and programming teams to develop high-impact social media campaigns and content calendars. 
• Stay up to date with the latest social media best practices and trends, creating high-quality, on-trend content that resonates with audiences (Instagram, Facebook, Twitter, Threads, TikTok, LinkedIn, YouTube). 
• Monitor and analyze social media metrics across all digital channels on an ongoing basis, contributing to monthly digital reports to generate data-driven insights for future campaigns. 
• Quick to react and respond to relevant online news and social dialogue in the arts and culture community. 
• Champion our online communities by engaging our social media following, building key relationships with community partners, and sharing user-generated content. 
• Upload website content, in consultation with the Communications Manager, other staff, and web developers.
• Provide excellent customer service to PuSh supporters & patrons.
• Represent and participate in Society activities, including Festival events, meetings, and other activities as necessary. 
• Support the marketing team with the distribution of print materials such as posters, rack cards & other supporting promotional collateral.
• Support the efforts of the Society and other Society personnel as necessary.
• Other duties and tasks as assigned.

Please note that all PuSh Festival staff and contractors are expected to be available for work when the office is open through the December and January holidays. This role requires a flexible schedule that includes at times being at the Festival during evenings and weekends to capture performances and festivals for social content. When not on-site capturing content, this role can follow a hybrid model of working from home and within the office.