In early 2014 PACT commissioned a survey from Nanos Research on Canadians’ thoughts on theatre in our country. The research focused on the value and role of theatres in creating vibrant communities across Canada. After surveying 1000 Canadians we learned:
- 8 of 10 Canadians believe that live theatre is important to making communities vibrant places to live
- 80% of Canadians agree theatres are important for attracting visitors to communities
- Two thirds of Canadians agree that theatre helps to attract businesses in Canadian communities
This data was originally presented at the 2014 PACT conference in Fredericton, NB. PACT Members can log in to find a link to the complete data at the bottom of this page.
The information above are from the results of a national random telephone survey of 1000 Canadians that PACT commissioned from Nanos Research. The survey was conducted between March 6 and 12, 2014. The margin of error for a random sample of 1,000 respondents is 3.1 percentage points, plus or minus, 19 times out of 20.