SENIOR MARKETING MANAGER

Company Overview

Introducing the National Arts Centre
The National Arts Centre (NAC) is Canada’s bilingual, multi-disciplinary home for the performing arts. The NAC presents, creates, produces, and co-produces performing arts programming in various streams—the NAC Orchestra, Dance, English Theatre, French Theatre, Indigenous Theatre, and Popular Music and Variety—and nurtures the next generation of audiences and artists from across Canada.
Curious to learn more? We invite you to read our strategic plan for 2020-2023 in The Next Act.
Collaboration, innovation and community-led engagement are only some of the many initiatives the NAC will leverage to help shape a more diverse, equitable, and inclusive future for the performing arts in Canada, one that embodies our slogan and loudly proclaims that Canada is our stage.

Equity, Diversity and Inclusion:
It is the National Arts Centre’s goal to be a more welcoming, inclusive, accessible, and diverse organization for all Canadians. We believe that the basis of this inclusivity requires a socially and culturally diverse workforce and, therefore, we actively seek to recruit candidates who identify as women, Indigenous, Black, Persons of Colour (IBPoC), persons from 2SLGBTQ+ communities and persons with disabilities. We encourage you to self-identify in the recruitment process.

Job Description

SENIOR MARKETING MANAGER

Competition number: J0423-0151
Department: Audience Engagement, Marketing
Status: Full-Time continuing
Hours: Monday to Friday, 9:00 a.m. to 5:00 p.m. (35 hours per week)
Some travel, occasional weekend, or evening work
Annual/hourly salary: $82,000 - $120,200 (position with benefits and pension plan)
Closing date: May 14, 2023

Key activities:
Reporting to the Director of Marketing and in partnership with key stakeholders, the SENIOR MARKETING MANAGER is a crucial part of the Audience Engagement management team. As the chosen candidate, you will be responsible for leading the Marketing teams for a portfolio of artistic disciplines to oversee a comprehensive range of efforts aimed at nurturing loyal audiences, while building relationships with new audiences.
You will thrive in this role because:
• You are energized by leading and developing teams;
• You have a strategic lens and are motivated by building deep connections between brands and communities;
• You are curious, analytical and love problem-solving;
• You are persuasive, yet conciliatory when required;
• You are inspired by promoting the arts in Canada

Specific Duties:
• Lead the Marketing teams for several artistic disciplines to identify, develop and execute strategic marketing plans; including managing the work of the Agency;
• Lead, coach and develop direct reports
• Lead customer relationship management practices, seeking out and interpreting audience insights to inform strategies;
• Design and implement innovative audience development initiatives;
• Set goals, analyze progress, and adjust strategy, as appropriate;
• Lead other overarching Marketing strategies/programs, as required;
• Develop, monitor and maintain forecasts and budgets.

Required qualifications:
• Post-secondary degree in Business, Marketing, related discipline or comparable work experience;
• Fully bilingual;
• Minimum seven (7) years experience in a related marketing role;
• Experience managing others;
• Expertise in marketing campaign strategy development, implementation and analysis;
• Superior analytical skills;
• Excellent interpersonal skills;
• Ability to thrive in a fast paced, high-volume environment with shifting priorities and multiple stakeholders;
• Superior planning and problem-solving skills;
• Experience developing revenue forecasts and managing budgets;
• Interest in the performing arts would be an asset;
• Must be available for some travel, weekend and evening work.