Publicist

Company Overview

Mirvish Productions is a Canadian theatre management and production company, based in Toronto, founded by David Mirvish in 1987.  Mirvish Productions is, today, Canada's largest commercial theatre production company, operating out of four theatres in downtown Toronto.

Job Description

Publicist

This position reports to the Director of Communications and Programming.

Responsibilities:

• Working with the Communications Manager, in the communications, marketing, and promotion of all Mirvish Productions at its four venues: The Royal Alexandra Theatre, The Princess of Wales Theatre, The CAA Ed Mirvish Theatre and the CAA Theatre.
• Develop pitches and co-ordinate positive stories in the media about Mirvish Productions’ shows, performances, and performers.
• Write and disseminate press releases, press kit materials, press invitations etc.
• Ensure that the positioning and messaging of communications is always in keeping with the overall tone of all Mirvish Productions’ initiatives.
• Establish and cultivate relationships with local and national media outlets, traditional and digital media. Seek out new outlets and explore opportunities to engage digital influencers.
• Assist in the co-ordination of media events, including Opening Nights. Provide reviewers and others in the media with background materials, videos, etc. Attend these and other events as required.
• Work collaboratively with employees in the Marketing and Communications Department and, as required, with employees in all Mirvish Productions departments.

Qualifications:

• Thorough understanding of publicity campaigns, digital communication environments, social media trends and press strategies.
• Excellent oral and written communications skills.
• Strong organizational skills.
• Ability to handle a variety of day-to-day tasks concurrently, work under pressure in a fast-paced environment.
• Ability to work positively with employees at all levels as well as with media personnel, artists, and the public.
• Employees are expected to be flexible and proactive when responding to changes in the scope of duties, work hours etc.
• Must be computer and internet literate.
• Absolute discretion and due care of confidential information and materials are essential to the effective performance of this position.
• Preference will be given to candidates with a minimum of 3 to 5 years’ experience working in a media or theatre environment and/or a related degree.