MARKETING STRATEGIST, INDIGENOUS THEATRE

Company Overview

Introducing the National Arts Centre
The National Arts Centre (NAC) is Canada’s bilingual, multi-disciplinary home for the performing arts. The NAC presents, creates, produces, and co-produces performing arts programming in various streams—the NAC Orchestra, Dance, English Theatre, French Theatre, Indigenous Theatre, and Popular Music and Variety—and nurtures the next generation of audiences and artists from across Canada.

Curious to learn more? We invite you to read our strategic plan for 2020-2023 in The Next Act.

Collaboration, innovation and community-led engagement are only some of the many initiatives the NAC will leverage to help shape a more diverse, equitable, and inclusive future for the performing arts in Canada, one that embodies our slogan and loudly proclaims that Canada is our stage.

NAC Indigenous Theatre: Our stories are medicine:
The Indigenous Theatre Department at the NAC nurtures, develops and showcases Indigenous stories at the NAC and in communities all over Canada. Our mission is to honour our storytellers and thereby aid in the retention, resurgence and resilience of the multiple and diverse Indigenous cultures of this land.

Equity, Diversity and Inclusion:
It is the National Arts Centre’s goal to be a more welcoming, inclusive, accessible, and diverse organization for all Canadians. We believe that the basis of this inclusivity requires a socially and culturally diverse workforce and, therefore, we actively seek to recruit candidates who identify as women, Indigenous, Black, Persons of Colour (IBPoC), persons from 2SLGBTQ+ communities and persons with disabilities. We encourage you to self-identify in the recruitment process.

Job Description

MARKETING STRATEGIST, INDIGENOUS THEATRE
Competition number: J0823-0207
Department: Marketing
Status: Full-Time continuing
Hours: Monday to Friday, 9:00 a.m. to 5:00 p.m. (35 hours per week)
Occasional evening and weekend work
Annual/hourly salary: $60,400 - $86,900 (position with benefits and pension plan)
Closing date: September 3, 2023
Anticipated start date: October 2, 2023

Key activities:
The National Arts Centre is currently seeking an energetic and highly motivated individual to join our team in the departments of Marketing & Indigenous Theatre as a Marketing Strategist (MS). This MS will be part of a team to develop and execute the strategies to promote programming initiatives that will engage Indigenous artists and communities across the country. The selected candidate should bring knowledge of Indigenous communities, protocols, and practices. In addition, political knowledge and knowledge of social justice initiatives is important.

Responsibilities include but are not limited to:
- Build awareness of NAC Indigenous Theatre programming, elevate Indigenous artists and develop relationships with local Indigenous and non-Indigenous communities to build loyal audiences for all Indigenous Theatre (IT) activities.
- Build relationships with Indigenous communities and organizations in local area;
- Develop strategic marketing plans for all IT initiatives including identifying goals, target audiences, strategies and tactics; execute plans on time and measure & report on results;
- Create briefs and work closely with agency partners to develop, execute and measure strategic paid media campaigns;
- Work with Indigenous artists and agencies to develop compelling marketing materials in line with the vision of the Indigenous Theatre artistic direction (e.g.: web/digital images, print materials, videos etc.);
- Evaluating the results of marketing initiatives through budget & revenue management.

Required qualifications:
• Experience and sound knowledge and understanding working with or in, First Nations, Métis, and Inuit communities and cultures. This includes being familiar with storytelling, performance, dance, theatre, music and other artistic expressions;
• Knowledge of and experience with social media strategies or platforms;
• Ability to work in a team that thrives in a fast paced, high-volume environment with shifting priorities and multiple stakeholders under tight deadlines;
• Ability and willingness to share Indigenous knowledge and ways of knowing with Indigenous and non-Indigenous people and organizations to effect change, and understanding and respecting cultural protocols in undertaking this work;
• Strong project management and organizational skills; and attention to detail in your own work;
• Computing skills in MS Office (Teams)
• 2 years of relevant experience;
• AND / OR Diploma/degree in the Arts, Communications, Marketing, Journalism/Media or Related Program;
• OR a combination of education and relevant experience;
• Strong verbal and writing skills in English; fluency in verbal French and/or an Indigenous language would be considered an asset but not required for consideration for the position.
• Familiarity with the performing arts as an asset.

Who can apply:
Preference will be given to persons of Indigenous ancestry (s. 16(1) CHRA). Persons residing in Canada and Canadian citizens abroad.
As part of NAC’s interview process, in-person interviews may be required. Please ensure to have the most up-to-date information on your résumé including your current email address.

The National Arts Centre (NAC) is committed to inclusive employee recruitment and selection. The NAC welcomes and encourages applications from people with disabilities. If you require accommodation during the selection process, please inform us as soon as possible and we will make every effort to fulfill your accommodation request.

The successful candidate will be required to provide the original or a certified true copy of their education credentials as appropriate, along with proof of a valid Background Check as a condition of employment.
While we appreciate all applications, only those selected for an interview will be contacted by us.