Marketing Manager - Harry Potter and the Cursed Child

Company Overview

 

Mirvish Productions is a Canadian theatre management and production company, based in Toronto, founded by David Mirvish in 1987.  Mirvish Productions is, today, Canada's largest commercial theatre production company, operating out of four theatres in downtown Toronto.

Job Description

 

Job Title – Marketing Manager, Harry Potter and the Cursed Child

 

This position reports to the General Manager and is part of the Marketing & Communications team.

 

Responsibilities:

• ·         To develop and oversee marketing strategies for a major commercial theatrical production.

• ·         Working under the direction of the Director of Communications and Programming, and reporting to the General Manager; collaborate with the senior publicist, media manager, social media coordinator and the ticketing teams to develop an overall, cohesive marketing strategy.

• ·         To collaborate with and support international marketing, social media and ticketing teams for the producers’ international partners

• ·         Brief and manage internal and external creative agencies and ensure delivery of artwork and marketing collateral within agreed brand guidelines, budgets and time scales.

• ·         Establish and maintain relationships with key franchise partners.

• ·         Evaluate campaigns, including statistical analysis from box office systems, audience insights, pixel tracking and google analytics.

• ·         Liaise closely with the press and content teams to oversee and communicate the strategy in tandem with the marketing campaign.

• ·         Ensure that the positioning and messaging of the campaign is always in keeping with the overall tone of the production across all platforms.

• ·         Liaise with the publicity team in the preparing of program, brochures and billing boards for the production, ensuring that all contractual obligations are fulfilled, that all material is approved by various partners, that all material is fully proofed and that all spelling and punctuation is correct.

• ·         Regularly update the global activity calendar, ensuring smooth integration of marketing campaigns worldwide.

• ·         Provide administrative support to the producers’ International Marketing and Ticketing teams as required.

• ·         Prepare paperwork for relevant meetings and minutes as required.

• ·         Ensure that departmental filing is kept up to date.

• ·         Contribute to the development and maintenance of office systems for the smooth and efficient running of the marketing team and wider department.

• ·         Contribute to the creation of robust processes to streamline the efficiencies of the marketing department.

• ·         Assist with the organization of and be present at marketing and events activities, including charity galas and Q&A events.

• ·         Be present at performances, events and meetings as required.

• ·       Complete all duties in a timely manner.

• ·         Work as part of a team, covering other team members during illness and holiday.

• ·         Evening and weekend work will be required at times.

• ·         Any other duties as required by management.

 

Qualifications:

• ·         Absolute discretion and due care of confidential information and materials is key to the effective performance of this role.

• ·         A clear and concise communication style with people at all levels and excellent spelling and grammar are essential.

• ·         An understanding and experience of working in the commercial theatre market or a major not-for-profit theatre company.

• ·         Excellent attention to detail, proven copywriting and proof-reading experience.

• ·         Experience working with an international franchise and related partners is preferred.

• ·         Thorough understanding of marketing campaigns, digital marketing environments, social media trends and press strategies.

• ·         Excellent literacy plus basic math skills and IT knowledge.

• ·         Expert knowledge of excel is desirable.