Marketing Coordinator

Company Overview

As one of the world’s leading theatre companies and Niagara’s 20 largest employers, The Shaw is dedicated to an ongoing process of increasing diversity and inclusion in our audiences, our programs, and in all our hiring for staff, artists, and in the recruiting of board members. The Shaw is committed to a future when our theatres joyously draw on and include all peoples, fully reflective of the world around us. As such, the Shaw Festival is an equal opportunity employer committed to a barrier-free recruitment and selection process. We encourage and invite applications from applicants from across Canada who identify as Indigenous, Black or as persons of colour (IBPOC), the LGBTQ2+ communities and those identifying as gender fluid. In accordance with Accessibility for Ontarians with Disabilities Act (AODA), and in keeping with our wish to ensure a fully inclusive environment, please advise Human Resources if you require an accommodation throughout the recruitment process. We will be happy to assist.

We acknowledge and honour the land upon which we gather as the historic and traditional territory of First Nations peoples. In particular we recognize and thank the Neutral Nation, the Mississauga and the Haudenosaunee for their stewardship of these lands over millennia.

Job Description

Marketing Coordinator
Full Time Position

The Position

Reporting to the Senior Brand and Marketing Manager, the Marketing Coordinator will coordinate, and project manages all the direct mail campaigns and marketing/sales eMarketing (digital) campaigns.  Assists with advertising, promotional opportunities, copywriting, editing, proofing while liaising with The Shaw s creative and digital agencies.

Key Responsibilities

• Organize and oversee all direct marketing campaigns.
• Liaise with direct mail house to co-ordinate all marketing mailings.
• Manage and maintain Direct Mail budget.
• Liaise with digital marketing firm to project manage, edit, and occasionally write digital campaigns.
• Update the Marketing budget spreadsheets as required.
• Write marketing and promotional letters to drive ticket sales.
• Help to develop sales and marketing tactics and ways to implement them.
• Use the Tessitura Database as required.
• Book and coordinate promotions for radio, television, web and print. Compile prizing and write up promotional copy and provide prize value.
• Renew and draw up contracts for advertisers and overnight partners in season handbook and online listings for the web.
• Write, edit and co-ordinate all marketing/sales eBlast campaigns.
• Use Wordfly to set up email campaigns for distribution.
• Interface with creative agency about many marketing creative pieces (signage, eMarketing etc.)
• Help with the organization and then participate in industry events.
• Assist with photoshoots.

Skills required:

•  Experience with wordfly
• Experience with Tessitura would be an asset.
• Experience with paid digital marketing
• Attention to detail.
• Strong ability to write, edit, proof documents.
• Organized and methodical
• Strong reading and comprehension (scripts)
• problem-solving skills.
• Experience in theatre would be an asset.
• Photography skills would be an asset.

Secondary education in a related field of study or equivalent work experience.

Salary range: $38,000 – 48,000 per year

Please note
All new hires must provide proof of full Covid – 19 Vaccination (2 doses) + booster prior to their start date.