Director of Marketing & Communications

Company Overview

Formed in 2018 and investing over 2 million dollars annually into the Newfoundland and Labrador economy, Terra Bruce Productions is a Creation Company based in St. John’s with producers, filmmakers, musicians, singers, and actors. Together we represent a creative, collaborative force in the production of quality entertainment content for the stage and screen. 

Our vision and mandate is to produce exceptional entertainment across all genres; content that showcases the rich diversity of east-coast talent and culture. 

Terra Bruce Productions has a full-time, fully staffed studio located in St. John’s with production and post-production facilities at the ready. Terra Bruce Productions creates web series, musical performances for the stage, and has produced over 50 music recordings from the Newfoundland song canon. 

Terra Bruce Productions will be launching, programming, and running the Majestic Theatre in St John’s (launching 2023) and the Regent Theatre in Toronto (launching 2024). Both theatres are century-old landmarks, each embedded within their local community and important to their city. 

Job Description

THE OPPORTUNITY 

Reporting to and collaborating closely with the Chief Operating Officer / Executive Producer, and in concert with senior managers, the new Director of Marketing & Communications will lead the development of the brand architecture and actualization for Terra Bruce Productions, the Majestic Theatre and the Regent Theatre; be responsible for developing marketing strategies and programs to develop and increase public engagement through attendance and ticket sales for Terra Bruce Productions presentations, programs, events, and venues; and proactively handle hands-on daily marketing responsibilities. 

The Director of Marketing & Communications will drive the development, execution, and excellent stewardship of the brand, revenue generation, budgeting, critical path timelines, audience development and public visibility, ticket pricing and membership programs, community relations, media relations, advertising, promotions, social media, websites, and patron service plans in support of the Terra Bruce Productions venues, performances and events. 

The Director of Marketing & Communications will hire and direct the activities of the Marketing Managers, and work collaboratively with creative services, consultants, and other members of the team. They will guide and support their team members to be successful in the areas detailed above. 

The position is an in-office role located in St John’s, Newfoundland. 

CORE AREAS OF RESPONSIBILITY 

- Develop and Cultivate a Cohesive Brand and Sub-Brands 

- Planning and Organizing 

- Strategic Sales and Revenue Generation 

- Supervise Websites and Social Media Accounts 

- Customer-Focused Audience Development and Growth 

- Dynamic Community Relations 

- Authentic Leadership, Teamwork, and Mentorship 

- Sound and Timely Decision-Making and Action 

- Professional Accountability 

CHARACTERISTICS & QUALIFICATIONS 

The Director of Marketing & Communications is a thoughtful, action-oriented, results-oriented, data-informed, relationship-focused leader with extensive marketing experience in the performing arts, in particular soft-seat theatres in Canada. 

This person is a strategic, creative and innovative thinker with excellent problem-solving skills and a constant desire to invent and develop. The Director of Marketing & Communications is able to develop and communicate big-picture vision while also developing and managing details in timelines and budgets. This person excels in planning, organizing, achieving goals in collaboration with others, and communicating clearly, positively, tactfully, and effectively and cultivating positive relationships with all staff, consultants, suppliers, and collaborators. 

A minimum of five years of senior marketing experience in live performing arts or arts venues, with demonstrable results, is required. 

Extensive experience in patron loyalty and retention, strategic branding, direct marketing,  audience development, digital marketing including website management and social media, are required. 

Excellent interpersonal, written, analytical, planning, supervisory, and collaboration skills are required. 

A track record of excellent positive relationships with internal team members, senior leadership, external communities, and various stakeholders is required.