Website Canadian Stage
POSITION TITLE: Associate Director of Communications
STATUS: Full-time permanent
START DATE: Immediately
Canadian Stage, one of Canada’s leading professional non-profit theatres, is searching for an Associate Director of Communications.
Canadian Stage’s Associate Director of Communications reports to the Director of Marketing and Communications and is responsible for the development and implementation of comprehensive public relations, publicity and communications plans for both institutional and programmatic communications initiatives that support the continued success of the Canadian Stage vision under Artistic & General Director Matthew Jocelyn and Interim Managing Director Sherrie Johnson.
S/he will be a key member in the Marketing and Communications department and will inspire and oversee the work of the Digital Marketing Coordinator.
It is Canadian Stage’s intention to hire the successful candidate at the earliest opportunity.
Canadian Stage is seeking an experienced, senior communications professional who can create bold, new strategies to engage and develop a growing audience.
The theatre’s marketing and communications team collaborates closely with development staff to implement integrated strategies that honour and strengthen audience loyalty.
Key areas that have been identified for focus for the Associate Director of Communications include, but are not limited to:
Publicity and PR
*Develop and manage all internal and external promotional communications and messaging to secure positive, extensive and comprehensive media coverage of Canadian Stage on all platforms
*Develop and execute both institutional and programmatic communications and PR plans
*Create, implement and report on comprehensive PR campaigns including cross-departmental communication and coordination of communication tactics with programming, sponsorship, marketing, and production
*Assess and engage with evolving media landscape to remain current and determine best PR practices and tactics
*Manage all media inquiries and requests including media interview coordination, performance attendance, press conferences, photo and video calls etc.
*Support overarching marketing objectives and strategic plan for media outreach
*Strategize and plan announcement launches, events and key Canadian Stage PR initiatives
*Create and maintain an up-to-date comprehensive media list and relationship with local, national and international contacts across
*Oversee the collection and compilation of company photos and biographies for house programs and website
*Oversee the creation and execution of house programs and other communications materials
*Create and oversee project plans for the creation of collateral material
Writing and Editing
*Write to deadline on materials including newsworthy press releases, collateral material copy, pitch letters, e-mail communications, as well as interview talking points and Q&A prep for the *Artistic and General Director
*Participate in the strategic direction and some writing of marketing and communications copy (i.e. e-newsletters, print collateral, radio ads, website, etc.)
*Provide general editing as requested across all departments
*Review all outgoing communications across all departments to ensure accuracy, clarity and consistency with brand-language
*Be aware of and a strategic contributor of the social media strategy, as developed by the *Marketing and Communications team
Promotions and Partnerships
*Create engaging promotions for all patron groups
*Create briefing materials required for sales teams to support and deliver key messages
*Assist Director of Marketing and Communications with advertising plans
*Secure and maintain marketing partnerships with like-minded media brands with the goal of generating significant awareness of Canadian Stage’s productions. Introduce new and innovative programs based on the partnership’s objectives.
*Oversee all partnership communications, negotiating terms and specific details with partners while making a strong case of partnership value and guaranteed placement within the Canadian Stage media properties
*Produce data reports and analysis pertaining to partnerships to track prospects, partners and renewal accounts
*Collaborate with the Development department to enhance the experience for Corporate partners and sponsors, and to activate Canadian Stage marketing in available Corporate spaces (i.e. digital signage, company emails)
*During Spotlight Festival, provide increased emphasis on marketing partnerships and participate in the execution of on-site events
Qualified candidates will have a minimum of three years senior level communications, publicity or PR experience in the performing arts or a related field, with a strong knowledge of and commitment to theatre in particular. Successful candidates will possess exceptional leadership skills and have the demonstrated ability to:
• Create and execute strategic communications, public relations, and social media initiatives, among others;
• Collaborate generally and specifically on the development of, and fully exploit and integrate brand identity within, communications plans to position Canadian Stage as a center for artistic innovation on a local and national level;
• Create market demand through a variety communications approaches;
• Create and apply a dynamic and professional look to all Canadian Stage communication, marketing and advertising images and materials;
• Possess a strong, working knowledge of digital media.
• Formulate strategies that will optimize the use of available resources;
• Manage multiple priorities to ensure work is completed in a timely and productive manner;
• Develop and manage income/expense budgets, and to meet targeted goals in both areas;
• Communicate effectively and persuasively in oral and written communications and presentations;
• Exercise professional discretion and confidentiality.
The standard workweek is 40 hours, Monday to Friday. Some evening and weekend hours will be required. This position is located in Toronto at our Berkeley Street Theatre office.
Submit a letter of interest and CV by email to Lisa Traini, Manager, Executive Office via firstname.lastname@example.org by Monday April 23, 2018. Please note “CS18 Associate Director of Communications Application” as the subject line. No telephone inquiries, please.
We thank everyone who applies for their interest, but only candidates selected for an interview will be contacted. All applications are considered confidential.
Founded in 1987, Canadian Stage is one of the country’s leading not-for-profit contemporary theatre companies, with the 2015.16 season marking the organization’s 28th season. Led by Artistic & General Director Matthew Jocelyn and Interim Managing Director Sherrie Johnson, Canadian Stage produces and showcases innovative theatre from Canada and around the world, allowing its audience to encounter daring work guided by a strong directorial vision and a 21st-century aesthetic. The company prides itself on presenting multidisciplinary pieces and work in translation that pushes the boundaries of form and style. Canadian Stage reinforces the presence of Canadian art and artists within an international context through work that mirrors the cultural diversity of Toronto. The company stages an annual season of work at three major venues (the Bluma Appel Theatre, the Berkeley Street Theatre and the High Park Amphitheatre) and runs a series of artist development and education initiatives, as well as youth and community outreach programs. For more information, visit www.canadianstage.com.