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Hot Topics – Untapped Potential: Revitalizing Patron Loyalty

August 15 @ 1:00 pm - 2:00 pm EDT

Free

Hot Topics – Untapped Potential: Revitalizing Patron Loyalty

Tuesday, August 13, from 1pm to 2pm ET (please adjust for your time zone!)

Led by Karen Elizondo, Spektrix

Only 25% of patrons make return visits to the theatre year over year, but studies show that it costs five times more to bring in new customers than to keep existing ones. In this webinar, we’ll explore how theatres can better tap into their greatest commodity: engaged, loyal patrons who are already coming in their doors. From targeted offers and segmented, timely email programs to brainstorming creative ways to compel patrons to re-attend, we’ll pair benchmarking stats with real-life success strategies to equip listeners with new tools to grow loyalty at their own organizations.

No cost to participate – open to PACT Members and Colleagues only. Group sizes are kept small to ensure maximum participation and engagement.

About the presenter:
Karen Elizondo channels her love of arts marketing in her role at Spektrix, where she works with 400+ performing arts organizations across Canada, the US and the UK to grow audiences and build revenue. Previously, Karen created engaging patron journeys as the Patron Services Manager at the Capitol Theatre in Yakima, Washington, and worked at a boutique marketing agency to help small local brands make big names for themselves.

This call is part of PACT’s Hot Topics series

Connect with your colleagues through facilitated teleconference calls on focused topics. Please contact Boomer Stacey at boomers@pact.ca or 416-595-6455 x1516 to suggest a conversation for a Hot Topics call.

Details

Date:
August 15
Time:
1:00 pm - 2:00 pm
Cost:
Free
Event Categories:
,
Website:
https://www.eventbrite.ca/e/hot-topics-untapped-potential-revitalizing-patron-loyalty-tickets-64612668230

Organizer

PACT
Phone:
416.595.6455
Email:
info@pact.ca
Website:
http://pact.ca

Venue

PACT Conference Line
Anywhere
Any City, Any Province Canada
+ Google Map
Accessibility
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