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Hot Topics – Untapped Potential: Revitalizing Patron Loyalty

August 15, 2019 @ 1:00 pm - 2:00 pm EDT


Hot Topics – Untapped Potential: Revitalizing Patron Loyalty

NEW DATE: Thursday, August 15, from 1pm to 2pm ET (please adjust for your time zone!)

Led by Karen Elizondo and Liv Nilssen, Spektrix

Only 25% of patrons make return visits to the theatre year over year, but studies show that it costs five times more to bring in new customers than to keep existing ones. In this webinar, we’ll explore how theatres can better tap into their greatest commodity: engaged, loyal patrons who are already coming in their doors. From targeted offers and segmented, timely email programs to brainstorming creative ways to compel patrons to re-attend, we’ll pair benchmarking stats with real-life success strategies to equip listeners with new tools to grow loyalty at their own organizations.

No cost to participate – open to PACT Members and Colleagues only. Group sizes are kept small to ensure maximum participation and engagement.

Karen Elizondo channels her love of arts marketing in her role at Spektrix, where she works with 400+ performing arts organizations across Canada, the US and the UK to grow audiences and build revenue. Previously, Karen created engaging patron journeys as the Patron Services Manager at the Capitol Theatre in Yakima, Washington, and worked at a boutique marketing agency to help small local brands make big names for themselves.

Liv Nilssen brings 15 years’ experience in performing arts management and fundraising in both the US and the UK to the global Spektrix team. Her role is to ensure that Spektrix has the biggest impact on the arts and cultural sector as possible. She is the co-author of Spektrix’s 2019 Insights Report and their Boldly Compliant – GDPR series. Liv is always looking to further understand the world from clients’ perspectives, share learnings and make connections that help realize and even grow client ambitions.

This call is part of PACT’s Hot Topics series

Connect with your colleagues through facilitated teleconference calls on focused topics. Please contact Boomer Stacey at or 416-595-6455 x1516 to suggest a conversation for a Hot Topics call.


August 15, 2019
1:00 pm - 2:00 pm EDT
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