Advocacy > Canadian Theatre: Creating Vibrant Communities

Canadian Theatre: Creating Vibrant Communities

In early 2014 PACT commissioned a survey from Nanos Research on Canadians’ thoughts on theatre in our country. The research focuses on the value and role of theatres in creating vibrant communities across Canada:

  • 8/10 Canadians believe that live theatre is important to making communities vibrant places to live
  • 80% of Canadians agree theatres are important for attracting visitors to communities
  • 2/3 of Canadians agree that theatre helps to attract businesses in Canadian communities.

This data was originally presented at the 2014 PACT conference in Fredericton, NB. PACT Members can log in to find a link to the complete data at the bottom of this page.


After this information was debuted a series of op-eds were submitted to local papers and news outlets across Canada.

Advocacy Brochure

Below are the the results of that survey as compiled into a brochure given to the PACT membership and Members of Parliament. Click on the images for larger versions.




The information in the posts are from the results of a national random telephone survey of 1000 Canadians that PACT commissioned from Nanos Research. The survey was conducted between March 6 and 12, 2014. The margin of error for a random sample of 1,000 respondents is 3.1 percentage points, plus or minus, 19 times out of 20.

PACT Members can   to access the complete research statistical information from Nanos Research.